Every make-money-online story loves to start with the exciting part — the product, the traffic, the sales graph. Mine starts with the most boring purchase on the internet: a domain name. Two of them, actually. vitaladge.com, the store you’re reading this on, and vitaladge.site, the diary where I document everything, were both bought on Namecheap. This is my honest account of why, and what it’s actually like to use them years in.
I don’t have a brand loyalty to registrars. I have a budget, a shortlist of names, and a rule: never let the boring infrastructure become the expensive part of the business. When I was setting up, Namecheap won on the two things I actually cared about — the price at checkout, and the fact that free WHOIS privacy comes standard on every domain. The .site extension was on sale at the time, which is honestly how a lot of my tool decisions go: the right tool, at the moment the price made sense.
Why WHOIS privacy mattered to me
Here’s the thing nobody tells you when you register your first domain: your name, email and phone number get published in the public WHOIS database by default. Some registrars charge extra to hide it. Namecheap includes free domain privacy on every eligible domain, and when you’re a solo operator putting multiple sites out into the world, that’s not a nice-to-have — it’s the difference between a clean inbox and a flood of spam, scams and “I noticed your site” cold pitches. Every domain I own there has it on, and I’ve never paid a cent extra for it.
What I actually do in there
The day-to-day reality of a registrar is a dashboard, and this is where I’ve spent real time — setting up DNS records, pointing domains at my hosting, and configuring the email authentication records (SPF, DKIM, DMARC) that keep my newsletters out of spam folders. The Domain List view gives you every domain on one screen with the DNS settings one click away, and the records editor is plain and functional. It’s not glamorous software. It’s plumbing, and plumbing should be boring and just work.
What I like, honestly
- Free privacy included. Not a checkbox upsell — it’s on by default for every domain.
- Upfront first-year pricing. The sale prices are real, and for a new site on a new budget that matters more than it sounds.
- Renewals are predictable. I’d rather know what year two costs than get ambushed by it. Look the renewal price up before you buy — always.
- Simple DNS management. The records editor does the job without me having to hunt for it.
- Everything under one roof. Both my domains, one login, one renewal calendar I can actually keep track of.
What I don’t love
I said honest, so: the checkout flow tries to sell you hosting, email and SSL bundles on the way through. It’s a mild annoyance — you just keep clicking “no thanks” — but if you’re the type who buys things at 2 AM while excited, uncheck before you pay. Renewal pricing is also higher than the first-year promotional rates; that’s true of basically every registrar, but it’s worth saying plainly so you budget for it. And their live chat support is fine for straightforward questions but can be slow when your issue is weird.
Who this is for
If you’re starting your first site — or your second, like I did with the diary — and you want a registrar that includes privacy, keeps the basics simple and doesn’t make you pay for the privilege, Namecheap is a sensible default. It’s the least dramatic tool in my stack, which is exactly what you want from the thing holding your domain names together. Both of my sites live there, and I’ve never had a reason to move them.
You can check them out at namecheap.com — and if you want to see the rest of the stack these domains are holding together, here’s every tool I use, with my honest verdict on each.
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Disclosure: this page may earn a commission if you sign up through links on this site, at no extra cost to you. That never changes what I say about a tool.
Written by Justice Manyika — Johannesburg, South Africa.

